Collateral Material Design
Corporate Collateral is What Reminds Your Clients to Call!
Promotional materials are essential to branding and marketing your business and business services. They are the printed version of your company and your sales representatives. They should be concise, well designed and portray your overall brand, message and support in the decision to hire your company to provide the service your prospective client is in need of.
We all know, it's much easier to sell your business to your prospects in person. However, even in person your sales representative needs to have the support materials to explain your business. These sales tools are not only important during the presentation, but afterwards, when the meeting has ended.
The items that you will need to present could include:
While many companies create their own product sheets, a simple word document with a logo on top and a list of items may deliver the content, but how does that represent your company in the most positive light?
Your sales collateral tells a story about your company values. If your brochure, sales sheet, folder and letterhead doesn't carry the same branding, or if they are unorganized and not designed well, your customers may have a negative vibe about the organization of your entire company. If you haven't taken the time or invested the money to properly convey your messaging, the end result may be that your potential clients don't think you have invested enough time or energy into your own services, so how would you be able to provide the best service for them?
Collateral materials can include:
Promotional materials serve as an extension of your brand and should communicate a cohesive and confident representation of your business. We specialize in designing powerful business collateral materials to convey your company's image, support your sales and marketing team and ultimately help deliver new clients to your business.